‘How to Research Trends’ shows the reader how to use trend research to explore the future. The reader will learn to scan environment for signs of change, analyse the trend spots and apply trend insights to kickstart innovation. With the help of various exercises, the reader will learn all of the above. Thanks to multiple interviews with experts, the reader will have the opportunity to become a great trend researcher.
Some people think trendwatching is a dirty word and that trendwatchers are weird and vague….
